The Electronics Industry is one of the fastest growing industry in India and can contribute to our vision of US$ 5 Trillion Economy goal by 2025 greatly. As per IESA / F & S report, in 2019 the Total demand for Electronics Products was US$160Billion, however domestic production was US$81Billion. That means India imports almost 50% of Electronics products. Also the main challenge is that the local value addition being less than 17% for whatever we manufacture in India. Electronic Product market will be growing at a CAGR of 16.6% to reach to US$ 368Billion by 2025. With all current schemes like PLI (Production Link Incentive), EMC 2.0 (Electronics Manufacturing Cluster) and SPECS (Scheme for Promotion of Manufacturing of Electronic Components and Semiconductors) we can expect Domestic manufacturing to grow faster than total market demand at the CAGR of 21.5% to reach US$260Billion by 2025.
Unless we improve on the local value addition from current less than 17% to at least 40%, there won’t be improvement of the GDP contribution by Electronics Industry. Currently it is less than 4% but it has a potential to go to 6.4% or even more by 2025.If we analyse key contributors to value chain of any Electronics Product then IP/Technology is 40%, Components is 40% and Manufacturing/ Testing is 20% approximately.
To increase local value addition, we have to :
With the vision to improve local Value Addition to high growth Electronics Industry and contribute to make it Self Reliant in Electronics, Arvind Consultancy’s Key Services are as under.
1. Support Start-ups in Electronics / IOT space with "Go-to-Market" and "Business Development Strategy”.
2. Support Large Indian Electronics manufacturing companies for the efficient “Component Supply Chain Management” and “Business Development” for both local and export markets.
3. Collaborate and connect Indian Electronics Design Houses with the manufacturing companies to promote local IP and Technology.
Sanjeev Keskar is Chief Executive Officer of Arvind Consultancy. After his successful stint of 35 years in corporate world of which about 29 years in semiconductor industry, Mr. Keskar incorporated Arvind Consultancy, an advisory firm in the field of developing High Value Added Eco- System for Semiconductor and Electronics Industry in India. Mr. Keskar is also "Chief Mentor” of STPI IOT Open Lab at Bangalore, where he is supporting to improve success rate of Start-ups .Mr. Keskar is first President and Founding Member of CIMEI (Confederation of Indian MSME in ESDM and IT); where is working to support key needs of MSME industries in Electronics and IT sector.
Prior to this, Mr. Keskar was Managing Director India at Arrow Electronics for India, a leading Electronic component global distribution company from June 2015 to Oct 2020, where he contributed to more than 2X growth in revenues. Earlier he was Managing Director Sales at PMC-Sierra for five and half years. He was also elected Chairman of IESA (India Electronics and Semiconductor Association) for year 2013-14.
Prior to PMC Sierra, he was Country Manager, Sales, at Freescale Semiconductor from 2005 to 2009 where he led design win and revenue growth for the India Sales. Prior to that Mr. Keskar was the Country Manager, India, for AMD Far East Ltd. from 2001 to 2005, where he started the company’s India operations as the first Country Manager and established AMD India in four years with all major OEM and Channel engagements. Mr. Keskar has also worked at National Semiconductor as Country Manager (1996 to 2001), Max India Ltd. (Avnet India) as Regional Manager and Continental Device India Ltd.
Mr. Keskar received a Master’s degree in Management Science and a Bachelor’s in Electronics and Communication Engineering from Pune University.
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email: sanjeev.keskar@arvindconsultancy.com
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